ABOUT CLAIRE

Marketing that's earned, not bought.

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I'm Claire Pfluger, a digital marketing professional with nearly a decade of experience helping brands and small businesses grow their online presence through strategy-driven, creative, and data-informed campaigns. My background spans social media management, paid advertising, analytics, and content design — blending marketing insight with a designer's eye for storytelling and engagement.

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For four years, I've managed social media for Collectible Brands — Historic Aviation, Military Issue, and Fairfield Collectibles — running six accounts that generate 2.6M Facebook views and 57,800 product link clicks every 90 days, with zero paid spend. As a Digital Marketing Consultant, I also work with small and mid-size businesses that need a real social presence, not a template. I rebuilt The Crimson House's Instagram into an 11K-follower community with +152% engagement growth, and ran a five-artist content rotation for Abaddon Studios that delivered +102% Facebook views and +147% engagement — all organic.

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My approach is the same on every account: original photography over stock, captions written for the platform, posting calendars built around what the business actually needs to sell, and analytics reviewed every month to see what's working. If it doesn't move a number, I stop doing it.

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Throughout my career, I've collaborated with organizations across Pennsylvania — from local businesses and nonprofits to creative agencies and manufacturing associations — building a versatile skill set in both creative direction and performance marketing. With dual bachelor's degrees in Marketing and Digital Multimedia Design from Penn State, I bring together business acumen and design thinking to deliver measurable, meaningful results.

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I'm based in Pottsville, PA and currently open to freelance projects and roles in social media management, content marketing, and brand strategy.