Results: +102% Facebook views • +147% engagement • +577% video views • 100% organic

Abaddon Studios was a tattoo and piercing studio with two locations and five artists, each with a distinct style and an inconsistent flow of social content. I designed a structured artist rotation: each artist owned a specific weekday, submitted photos of their finished work in advance, and I wrote every caption and hashtag set to maintain a single brand voice across both location accounts.

Over the engagement, Facebook views grew 102% to 116.2K, content interactions grew 147% to 1.6K, three-second video views grew 577% to 5.1K, and reach grew 29.8% to 11.9K accounts — all without a dollar of paid promotion. Every post drove the same single call to action: call the studio to book.