Spec campaign • 30-day skincare challenge • Organic + paid social

A spec campaign concept for Sephora targeting the underleveraged Facebook channel alongside Instagram. "Glow Up: Your 30-Day Skin Transformation" turns Sephora's skincare category into a community challenge — 30 days of daily progress posts under #GlowUpWithSephora, anchored to the Beauty Insider program.

Targets defined in the brief: +15% Instagram engagement and +20% Facebook engagement vs. baseline; 5,000+ UGC posts; 2M+ Reel views; 200K+ story interactions; 50,000 new Instagram followers and 15,000 new Facebook followers; 2.5% Instagram CTR and 1.8% Facebook CTR on link traffic.